Age Concern Luton director Colette McKeavaney is hoping a brand new shop in a prime position in the town centre will provide much-needed cash for the charity.
“Demand for our services is going up at same time as budgets and grants are being slashed,” she said.
The new venture at 32 George Street is scheduled to open at the end of the month.
Colette said: “It’s going to be a real little Aladdin’s Cave with quality clothing and all the usual bric-a-brac.”
“We’re taking a risk but it’s a case of taking a deep breath and going for it.
“And every penny raised will go towards helping Luton’s elderly. None is going to admin or buying a new BMW for the boss.”
She added: “We’re desperate for volunteers. If you don’t fancy working in a shop there are all sorts of other ways you can help our elderly. We need volunteer drivers, office staff and befrienders.
“We’re also inviting everyone to donate unwanted Christmas presents and to have an early spring clean. Items can be dropped off at our sister shops in Birds Foot Lane and Farley Hill or at our office in King Street.”
> Call 01582 456812 or visit the website at www.ageconcernluton.org.uk/