By gum! What a success

Target boards stick town cleanliness back on course

An inventive way to dispose of chewing gum has been hailed a success in Luton.

Almost 450,000 pieces of the sticky stuff has been collected on gum boards across the town centre in a year.

GumTarget allow chewers to stick discarded gum to metal boards fixed to street furniture in public places.

Luton Borough Council's Lynne Hammond appeared on BBC Radio 2's Jeremy Vine show on Friday to discuss the success of the scheme.

GumTargets in Luton are currently collecting an average of 15 pieces of gum per day.

This equates to 5,500 pieces per annum per GumTarget and across the whole of the town centre, just short of 450,000 pieces of gum.

Visit for more information about gum boards.