The safety of lollipop men and women and the public is at risk as drivers are failing to stop for school crossing patrols.
Luton Borough Council is relaunching its Stop Means Stop campaign to remind drivers if they fail to stop they risk a £1,000 fine and penalty points on their licence.
Complaints have been made about drivers who don’t stop, who drive around the patrol while they are in the road and who loudly rev their enginges while the patrol, children and other pedestrians cross the road.
Since 2001 school crossing patrols have been able to help any pedestrian, regardless of age, to cross the road.
Cllr Dave Taylor, the council’s Portfolio Holder for road safety, said: “The change in the law proved particularly helpful for the elderly and mobility impaired, and drivers are therefore legally bound to stop for any pedestrian being helped cross the road by a school crossing patrol. As an authority we will actively prosecute anyone who fails to stop.”
Working in partnership with the Eastern Region Road Safety Group, the council will relaunch Stop Means Stop in Market Hill on November 1.
School crossing patrols will be distributing flyers, car stickers and fridge magnets to raise awareness of the problem.
Currently, Luton has 52 school crossing patrols at various locations across the borough, helping ensure the safety of children on their journeys to and from school.
Cllr Taylor said: “In Luton the message is clear that stop really does mean stop – or you could pay the penalty.”