Debenhams sweep the board

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Debenhams were named top of the shops last week, taking home Overall Best Retailer at The Mall Luton’s 11th Retailer Awards.

The retailer received the top award at the ceremony on Wednesday June 22 at The Auction House, having been crowned the Overall Best Retailer 2016.

Jonny Snelling, Division Store Manager for Debenhams Luton, said: “We were really surprised and honoured to have won the prestigious Best Overall Retailer Award this year. We’re chuffed that the store has been recognised by other retailers in the centre. We’ve been making a lot of changes over the past year and as one of the biggest stores in The Mall, this award is testament to all the hard work and is a great team result. We’re looking forward to coming back to the awards next year.”

M&S were also celebrating on the night, following last year’s success and taking home two awards including the C&R Safe Award for the second year running and Best Involvement in Marketing.

Greenfields were awarded the prestigious Shoppers’ Award, which was voted for by over 1,600 shoppers and sponsored by the Luton Herald & Post. Other award winners on the night included Primark, who received the Enviromall award, Lush for Best Customer Experience and Vibe who were voted the Best Independent Retailer.

Individual staff members from Next, Debenhams and M&S were also recognised for supporting the Love Sundays campaign and Greenfields took home the RewardMe Award.

Lavinia Douglass, Marketing Manager at The Mall, said: “It was another successful year for our stores at the Retailer Awards, with M&S scooping up two awards and Debenhams taking the top spot! These awards are The Mall’s way of recognising and rewarding our stores and their teams at The Mall, and saying a big thank you for their hard work throughout the year. It was a great night and wonderful to see so many of our retailers coming together to celebrate their great achievements.”

The Mall Luton Retailer Awards Winners 2016:

Best Customer Experience 2016 – Lush

Best Independent Retailer 2016 –Vibe

C&R Safe Award 2016 – M&S

Marketing Award 2016 – M&S

Enviromall Award 2016 – Primark

Shoppers’ Award 2016 – Greenfields

Overall Best Retailer 2016 – Debenhams

Find out more at www.themall.co.uk/Luton, or find them on Facebook, Twitter and Instagram.