An epic dance battle took place at Luton Sixth Form College to launch a student-led anti-smoking campaign on Monday.
Students and the council are working with Moo Moo Youth Marketing (MMYM) company to investigate what young people think about smoking in their peer group, challenge misconceptions and encourage positive choices.
Direct marketing including banners, posters and vinyl stickers displayed throughout the college and via social media to promote the messages picked up in the student survey that took place earlier in the school year.
In three months’ time, students will be asked the same questions to see what change there is in their attitudes and beliefs around smoking.
Cllr Aslam Khan, champion for tobacco-related issues in Luton, said: “We want to cut through any boasting and bravado to challenge misconceptions about smoking and encourage positive behaviour based on the peer norm. It is interesting to discover that despite a general notion that smoking is the social norm, 93 per cent of the College students do not smoke.”
Nationally five per cent of 11-15 year olds are regular smokers.
Two-thirds of adult smokers start before they reach the age of 18.
Preventing young people from starting smoking, or reaching them before smoking becomes a way of life, is a top priority.