The Blackpool Tower turned green on Wednesday to encourage residents and businesses to sign up to an energy-saving scheme which Luton Borough Council is part of.
Along with 12 other local authorities, the council is working on Ready to Switch? which takes the hassle out of searching the market for cheaper energy deals.
The household scheme uses the combined buying power of residents to negotiate cheaper prices directly with energy companies.
Pam Garraway, corporate director for housing and community living, said: “With the darker nights and cold weather creeping in, we become more reliant on our household energy supply.
“A lot of people are still paying too much for their gas and electricity. We know some residents are afraid to switch because they don’t trust the suppliers or think it involves a lot of hassle. That is why we organise an auction for you and take the hassle out of switching.”
Since the launch last year, over 35,000 households nationally have signed up including 637 in Luton, saving on average £110 a year on their energy bills.
The scheme is free to participate in and there is no obligation to accept any resulting offer.
The Blackpool Tower lit up 5,508 energy efficient LED light bulbs to support the scheme.
Kate Shane, Blackpool Tower general manager, said: “Britain’s best loved and iconic Tower is happy to be involved to raise awareness of the ‘Ready to Switch?’ initiative. This is an excellent scheme and Blackpool Tower wholeheartedly supports anything that reduces costs of energy consumption for residents.
To register, simply visit www.luton.gov.uk then go to ‘Cut energy bills’. For more information call 01582 5478 67.
Registration for the scheme has been extended until November 18, 2013.