The Mayor of Luton is calling for people to support the Royal British Legion’s annual Poppy Appeal which launched on Thursday.
The charity’s fundraising target this year is £37million which will help the armed forces community.
This year the Legion’s main fundraising campaign will be focusing on the range of work it does to support armed forces families of personnel on active service, those currently in transition from military to civilian life, and veterans.
Mayor of Luton, Cllr Sheila Roden, said: “Thousands of men and women in our armed services have risked their lives to protect this country and many more are continuing to do so today to help liberate people whose countries are currently at war.
“By buying a poppy you are helping to raise much needed funds to support those who are affected by conflicts and also demonstrate to our armed forces and their families that their efforts have not gone unnoticed. Please give generously and wear your poppy with pride.”
The Royal British Legion helps people of all ages, providing financial, social and emotional help to all those who have been affected by conflict. Beneficiaries range from children to widows and from single parents to pensioners. Over nine million people are eligible to approach the charity for support.
For more information about the Poppy Appeal or the work of The Royal British Legion visit www.britishlegion.org.uk