One of Luton’s favourite sons – Greg Whyte OBE – has just published his latest book.
It’s entitled Achieve the Impossible and is a blueprint for success, embracing everything from diet and fitness to overcoming life’s little challenges and problems at work.
The former Ashcroft High pupil certainly knows his kit – he’s professor of Applied Sport and Exercise Science at Liverpool John Moores University and director of the Centre for Health and Human Performance in London’s Harley Street.
In addition he’s coached almost every star in the British entertainment galaxy for Comic and Sport Relief, including TV presenter Dermot O’Leary, ahead of his 24 hour charity dance-a-thon last week.
Hailed as the UK’s pre-eminent authority on performance, Greg’s earned particular renown for the 18 challenges he’s organised for celebrities like David Walliams, Davina McCall, Eddie Izzard and Miranda Hart who have all achieved remarkable feats under his guidance.
Thanks to his skill and encouragement, they have raised more than £33 million for charity.
Greg – a devoted husband and father to Maya, Elise and Mitchell – is also a dyed-in-the-wool, season-ticket-holding Hatters fan who regularly returns to Luton to go to the match with his dad.
When he was awarded the OBE last year, he told the Luton News: “What a start to 2014 – the mighty Hatters top of the league and me with an OBE. You can’t get much better than that.”
But it’s ever onwards and upwards for the sports supremo who is a former modern pentathlon Olympian as well as being a European and World Championship medallist.
In Achieve the Impossible, Greg, 47, shares the four point plan behind his own phenomenal success, covering body, mind, technical matters and environment.
He said: “People increasingly want to gain results faster and faster with as little effort as possible. But nothing good comes easy.
“Committing to working hard is the first and most important step when attempting to achieve any goal, including weight loss or fitness.
“Guides which claim to achieve these in days or weeks are promoting the opposite, which often leads to failure and disappointment.”
> Achieve the Impossible is published by Penguin Random House UK.