Sweet expects an ‘exciting’ announcement over new Hatters ground to be made soon

Gary Sweet
Gary Sweet

Luton Town chief executive Gary Sweet has promised to release an ‘exciting’ statement on the situation regarding Hatters’ new stadium in the near future.

Towards the end of last season, Sweet had told supporters the whereabouts of the new ground might be revealed prior to the big kick off, but that has since been delayed.

“I can tell you we will be making a statement as soon as possible into the new season, and those announcements will be quite exciting.”

Gary Sweet

However, writing in the Hatters’ match day programme on Tuesday night, Sweet said: “There is an awful lot going on behind the scenes - as everyone expects me to say, but there is a lot of activity and we are making good progress.

“I did promise the supporters and the broader community that we would be making an announcement at some point over this period.

“I can tell you we will be making a statement as soon as possible into the new season, and those announcements will be quite exciting.

“We’re embarking on a project which will be a very sizeable one.

“This is not something that will be fixed within a year - we’re talking about a five-to-six-year project so the timing of the announcement is not going to make a difference to the end date, that all remains the same.”

Meanwhile, the chief executive also discussed Town’s new shirt sponsors this season, with Barnfield College taking over from EasyJet just days before the campaign started.

He added: “With the shirt for the this season, we’ve taken what supporters have asked for on-board, which was to keep the shirt on a two-year cycle.

“Unfortunately we had the issue of EasyJet not continuing as shirt sponsor gracefully in the spring, so we’ve had to replace the sponsors’ brand, but we kept the main shirt the same.

“The Barnfield shirt sponsorship is an interesting one because it gives us an opportunity to forge links with a local community organisation.

“They’re an institution that go back for as long as I can remember in the town, so they are very keen to get involved.

“It also enables us to forge links with our academy. This will give the academy a boost with the educational programmes, so we are delighted to have them on board.

“I’ve got to say, we really wanted to keep things local.”