Savvy shoppers were treated to a special lock-in at The Mall as reality star Lydia Bright brought her Essex fashion boutique to Luton.
Students met the former TOWIE cast member and her famous mum Debbie (both pictured), while taking advantage of incredible 60 per cent discounts in the pop-up version of Lydia’s shop, Bella Sorella.
Lydia’s sister and co-founder of Bella Sorella, Georgia Bright, was also at the event, and all three happily chatted to shoppers and posed for pictures while being entertained by Britain’s Got Talent star Jordan O’Keefe.
Lydia said: “We were delighted to be involved with the student lock-in at Luton, thank-you for having us and thank-you to all the students who visited us at our pop up shop.”
Lydia modelled one of her favourite Bella Sorella dresses, a blue cape-style dress, at the event. She said: “I just really love fashion, it’s always been something I have really enjoyed.”
Local college, sixth form and university students were treated throughout the night to exclusive student discounts at selected stores including Topshop, Schuh, New Look, USC and The Body Shop, as well as giveaways, freebies and entertainment.
Lavinia Douglass, marketing manager at The Mall said: “Our student nights are always a big hit, and this one was better than ever. With excellent entertainment from Jordan, and pop-up store Bella Sorella, we are sure our local students went home very happy.”