‘Products don’t matter it’s all about the little extras’

Grant Leboff, the author of Amazon hit book Sticky Marketing, says new technologies and the evolving world wide web mean old ways of selling are dead.

In one of his online talks, Mr Leboff says products don’t matter any more when it comes to sales. It is all about adding more, including the number of connections on LinkedIn.

During his talk to business leaders at the university’s Putteridge Bury Conference Centre, near Luton, on Monday, September 9, the in-demand marketing expert will offer strategies for companies to thrive in the ever-changing business environment.

Mr Leboff has conducted conferences all over the world. He also frequently contributes to business magazines, newspapers and BBC Radio.

Gary Kirby, Knowledge Network Manager at the university, said the talk will “provide the latest cutting edge thinking around marketing, looking into the next year to eighteen months”.

The event will examine current trends and developments, and take a strategic look at what companies need to be thinking about right now to ensure they stay ahead of the competition.

Registration opens at 5.30pm and the talk starts at 6.10pm. Tickets, priced at £20 for Knowledge Network members and £30 for non-members, can be purchased by calling 0800 328 5334, emailing [email protected] or visiting www.theknowledgenetwork.co.uk