Att10tive celebrates a year of empowerment and community impact across Luton and Bedfordshire

As 2024 draws to a close, Att10tive Social Enterprise reflects on a year of remarkable achievements, innovative projects, and collaborative efforts that have significantly improved lives across Luton and Bedfordshire. The organisation's commitment to engaging, educating, and empowering communities has yielded impressive results, thanks to the dedication of its team and the support of numerous partners.

Montell Neufville, Managing Director of Att10tive, stated, "We are pleased to receive this grant from the National Lottery Community Fund. It will allow us to expand our reach and deepen our impact in the communities we serve. This support is crucial for continuing our mission of empowering young people and fostering positive change in Luton and Bedfordshire."

Support from The National Lottery Community Fund is added to a wide list of organisations who fund or partner with Att10tive including BLCF, Safer Streets, Bedfordshire & Hertfordshire police, The Connelly Foundation, Luton Borough Council, the Bedford College group and the Beds VERU (The Violence and Exploitation Reduction Unit)

Att10tive's unique bespoke approach to empowerment has garnered praise from Bedfordshire Police Chief Constable Trevor Rodenhurst said, "Bedfordshire police works across the county to engage our communities. One of the organisations that help us engage with young people is Att10tive. Their youth ambassadors play a crucial role in shaping our messaging and ensuring effective connection with young people. Their involvement in our independent scrutiny panels has been invaluable in improving our practices and building trust within the community."

Att10tive will leveraging this new funding to continue its innovative workshops in particular it impact Youth leadership programme which was piloted at Luton Sixth Form College

Att10tive’s Key Achievements in 2024;Community Engagement

Throughout 2024, Att10tive which is one of Luton 2040 critical partner organisations working alongside the councils Social Justice Unit has continued to foster community cohesion through a range of initiatives:

An Award Celebrations Event at The Chalk Hills Academy which recognised the contributions of Att10tive members to the company and to the wider community

The launch of the "Expressions" project, addressing violence against women and girls, in collaboration with Safer Streets and BLCF

The coppers and communities project breaking down barriers between the police and young people in partnership with Mary Seacole Housing Association and Youturn Futures Youth Empowerment

In addition Att10tive is one of the town's premier youth empowerment organisations. TheYouth Ambassadors programme has flourished, providing young people with invaluable opportunities:

Youth Ambassadors participated in radio shows, blog writing, and video productions for the Att10tive YouTube channel (go to Att10tive Social Enterprise on YouTube.The organisation conducted skills-based workshops accommodating different learning styles.Youth Ambassadors joined the JPS scrutiny panel, engaging with the police force and contributing to public safety and fair use of policing powers.

Educational Initiatives

Att10tive has expanded its educational outreach:

The "Taking The Right Path" anti knife crime and gang crime awareness raising workshops was delivered in various sixth forms, inspiring students to join as Youth Ambassadors

Anti-knife crime workshops were rolled out across Luton schools

Leadership workshops delivered at Luton Sixth Form College

Future Begins Today; workshop teaching sixth form and college students to understand the world of work.

Expressions, tackling violence against women and girls project

Power Youth Action; youth consultation on serious youth violence in partnership with the Beds VERU (The Violence and Exploitation Reduction Unit) workshops and podcasts

Gratitude to Partners and fundersAtt10tive extends heartfelt thanks to its many partners and supporters, including local schools, colleges, the University of Bedfordshire, Bedfordshire Police, Luton Borough Council, BLCF, Safer Streets, the Bedfordshire VERU (violence and reduction unit) and numerous community and voluntary organisations as well as The National Lottery Community Fund.

Their support has been instrumental in the success of Att10tive's initiatives and changing lives for the better.

Some feedback from a few of its youth ambassadors:

Aahna Desai 17, Youth Ambassador said : "Att10tive has been an incredible platform for personal growth. The staff are amazing role models, and I've gained knowledge that I can apply both in my role and personal life. I'm excited to continue being part of this mission to foster harmony in our community."

Forever Oji 17, Youth Ambassador added: "Being part of Att10tive has taken me out of my comfort zone, boosting my confidence. I've learned new skills like video making and had the opportunity to impact my local community, which I'm honoured to do."Jeremiah Jiyakede, Youth Ambassador continued: "My journey with Att10tive began during a workshop at my high school. Their ethos of 'Engage, Educate, Empower' resonated with me, and I'm grateful for the opportunity to contribute to positive change in our community

Managing Director Montell Neufville said “The reason why we exist is to make a positive difference, to help people to help people, to teach people to teach people and to bring communities together. Delivering over 150 workshops is testament to the enthusiasm and dedication of my team. I would like to thank them for their work throughout 2024 and we look forward to a successful 2025.

Att10tive team leader Crown Agabi said “I want to extend my heartfelt gratitude to every single one of our team. Thank you for your hard work, dedication and the passion you have brought to our mission this year. Every contribution big or small has played a part in helping us to make a difference in the communities we serve.”

As Att10tive looks forward to 2025, the organisation remains committed to its mission of building cohesion and encouraging communities to work in harmony. With continued support from partners and the dedication of its team, Att10tive is poised to make an even greater impact in the coming year.

For more information about Att10tive Social Enterprise and its initiatives, please visit www.att10tive.com or email [email protected]