New and improved Deichmann opens at Luton Point

The new and improved store boasts a light and sleek design, featuring a wide range of products from shoes to accessories and bags. The children’s section has been expanded to include collections for toddlers through to teens, with convenient seating for a comfortable try-on experience.

Shoppers can choose from affordable options from Deichmann’s own ranges and also pick up sought-after brands such as Nike, Addidas, Puma, Fila, Sketchers, Crocs and more.

Whilst the store is already open for shoppers to enjoy, the official opening celebration will be held on Saturday, October 19. Shoppers are encouraged to come down early, as the first 25 customers on the day will receive a free pair of shoes, an irresistible offer for local shoe lovers!

There will also be a ‘Spin the Wheel’ game giving shoppers a chance to win further prizes throughout the day which is not to be missed - subject to terms and conditions.

In addition, in-store customers can take advantage of offers such as buy one get one half price across boots and up to 50% off selected items. Deichmann’s new collection with author and presenter Giovanna Fletcher is also stocked in-store, with a chic and versatile collection designed to merge comfort and style for shoppers of all ages.

Roy Greening, Centre Director at Luton Point commented: “We are pleased to announce that our improved Deichmann store is now open! Come by the official opening this Saturday for the chance to win some fantastic prizes, and stock up on footwear for the season ahead – or make a start on your Christmas shopping with the fantastic offers across your favourite brands! We look forward to welcoming you.”

Further information can be found on Luton Point’s website.