Shoppers to be the faces for The Mall’s latest ad campaign

They are the lucky winners of the The Mall Luton’s Be The Face Of The Mall competition – and will feature in the shopping centre’s autumn/winter advertising campaign.

The catwalk kings and queens are Hasif Toofanny from Dunstable, mum and daughter Laura and Ella-Louise Collett from Luton, Simon Branston from Hitchin, Stacey Binelli from Harpenden and Kirsty Macintyre from Wheathampstead.

Laura said: “It was a once in a lifetime experience. Ella came home after the photo -shoot and said that it was the best day of her life!

“It will be exciting to see our faces on the campaign.” The models were treated to a professional photo-shoot, a recording session at Heart FM and a £250 shopping spree at The Mall.

The Mall marketing manager Lavinia Douglass said: “We really wanted to do something different with our autumn/winter advertising campaign this year and thought that it would be a great idea to put our shoppers at the heart of this.

“Their final shots will look fantastic on the campaign.”

Hasif said: “It’s difficult for me to pick out one part of the day that I enjoyed the most.

“But some of the highlights include touring the Heart FM studio, posing for the cameras and meeting the other winners.

“I cannot wait to see myself on the advertising campaigns!

“I haven’t told many of my friends so I can surprise them!”