Charity signed up by online retailer

Happy Days provides wishes and gifts for youngsters with disabilities
Happy Days provides wishes and gifts for youngsters with disabilities

A Luton charity is nudging an online retail business closer to its aim of working with 1,000 charities this year. has just signed up Luton-based Happy Days charity, which sends young people with mental and physical disabilities on days out. provides online platforms for charities to sell licensed products, including merchandise from the likes of Dr Who, Disney’s Frozen, and football clubs such as Liverpool, Manchester United, and Chelsea.

The website then donates a percentage of each sale to the charity linked with the site. was launched by Adam Maddock last October following the death of his six-year-old sister Vanessa from leukaemia.

Mr Maddock said: “We are growing our partner numbers daily and it’s great to have Happy Days on board. Our target is to be linked with 1,000 charities by the end of this year.”

Rob Cox from Happy Days said: “We send kids whose parents can’t afford for them to go on days out to places like Alton Towers, to the cinema and to concerts.

“We think this is a lovely partnership and a great concept as you can buy yourself something nice as well as supporting a local charity.

“By selling the goods that people want, more people will see the work that Happy Days do, and it’s a good way to hear about our charity.”

Find out more about Happy Days at

Follow the charity on Twitter @HappyDaysCharit and Facebook Happy Days Children’s Charity.