A man was approached by three men in Sworder Close at around 5pm as he got out of his car. He was grabbed by the offenders as they demanded his watch and threatened him with a knife.
The group of men were described as black, aged between 18 and 25-years-old, over 6ft and skinny build. They were all wearing hooded tops with the hoods up. The top worn by the offender with the knife was a black with blue on the sleeve.
The stolen watch was a gold and silver Rolex with a mother of pearl face and diamonds on each hour of the dial. It is worth approximately £9,000.
DC Joanne Merry investigating said: “This was a terrifying incident that left the victim very shaken. The watch was of high value and it is likely the offenders have tried to sell it on. We are asking anyone that has been approached to buy a watch matching this description or who has any information that could assist our investigation to come forward.”
Luton council slammed for new ban on night-time deliveries that will 'cause havoc'
Have your say over the future of Stockwood Park in Luton
Charles Bronson - Luton's most notorious prisoner - hopes to be out of jail in time for Christmas
Food hygiene standards in Luton are declining says council
Luton will not have hosepipe ban as southeast England officially in drought
Anyone with information is asked to call DC Merry on 101, text 07786 200 011, or call Crimestoppers, anonymously, on 0800 555 111.