LUTON Town Football Club has secured a £1,000 grant from the FA Community Shield Fund Awards for Active Luton’s charity sports shop, Sports Traider.
Sports Traider, which operates from the Mall in Luton, provides low cost sportswear and equipment to people who would otherwise struggle to afford their own kit. The shop also provides training and work opportunities for adults with learning disabilities.
Active Luton’s business development manager, Terry Nicholls, said: “We are so thankful to Luton Town Football Club for nominating Sports Traider for the FA Community Shield Fund Awards. We are delighted that they have recognised our work in supporting vulnerable and marginalised adults and providing a way into sport for those who cannot afford the latest gear.”
Luton Town FC commercial manager, David Hoskins said: “The FA Community Shield raises hundreds of thousands of pounds every year and distributes it to community-based initiatives and charities up and down the country”.
“The club nominated Sports Traider because of the work they do. They are a perfect fit in terms of the club and their own community responsibilities. The club has already donated some stock from its own shop and has tied up a deal for Sports Traider to sell merchandise from the store, with a percentage of the profits supporting the ongoing running cost of the venture.
“So if you’re looking for help the club ‘Turn Wembley Orange’, get down to the Mall and support a worthy local charity as well as the football team this weekend.”