Mall store Debenhams gets a facelift

Debenhams is demonstrating its commitment to Luton with a multi-million pound store modernisation programme, due for completion at the end of May.

The store is located in The Mall shopping centre on Luton’s busy high street.

The cosmetics hall on the ground floor will benefit from an overhaul, almost doubling in size. It will feature new beauty brands including Bare Minerals, a new beauty treatment room and an exclusive introduction of a new Benefit brow bar, making it the number one destination for beauty aficionados.

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The restaurant has been re-vamped and is now located on the first floor. Customers can enjoy a new wider food offering, alongside favourites like a traditional English breakfast, lunch or afternoon tea. A front of house hostess has also been introduced.

Brands such as Jacques Vert, Ted Baker and the Diamond by Julien MacDonald range will be introduced to the existing womenswear offer.The menswear, lingerie and accessories departments are also expanding and all other departments are being refit.

New changing rooms, toilets and baby change and a personal shopper suite will also be introduced, all to the latest specification. A Virgin Travel concession will also be launched in store.

Store manager Mary Callan says: “There’s a real buzz among colleagues about the changes taking place in store and we’re confident customers are going to love the new and improved shopping experience. We’d like to apologise for the disruption, we are trading as normal during the transition and once complete, we’ll be able to offer shoppers of Luton a first class shopping experience.”

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