Luton BID is inviting people to meet Santa, Mrs Claus and the elves at The Mall on Saturday.
They will be joined by stilt walkers, jugglers and dancers as they walk through the town centre from 11am till 3pm.
Diane Quick, BID director and centre manager of The Galaxy Centre said: “The BID’s Santa in Luton event promises to add to the festive feel and bring Christmas cheer during the busy festive period.
“Our walkabout acts and the big man himself will provide some really exciting entertainment.
“It’s all part of our commitment to promote Luton town centre and increase footfall during December and all year round.”