Double Olympic Gold medal winner James Cracknell is heading to Luton in September to help Ryebridge Construction raise money for Age Concern Luton.
Ryebridge director Daniel Coyle is working with former Olympian Greg Whyte, OBE, the charity's patron, to organise a sports-themed black-tie party to mark the company's 10th birthday.
The construction company is hosting a Charity Golf Day at Luton Hoo, follower by an evening black tie sporting celebrity dinner in the Walled Garden of the Luton Hoo Estate on Friday, September 13.
Singer Mel C, double Olympic silver medallist/ swimmer Jazz Carlin, Luton's former professional boxer Billy Schwer and the UK Invictus Games Team Captain Mark “Dot” Perkins, will join James Cracknell at the charity event.
Mel C said: “I am delighted to join a fantastic group of sports legends to raise critical funds for Age Concern Luton to improve the lives of so many older people.”
Daniel said: “To mark our birthday we wanted to have a party so what better way to do this than to support this incredible charity.
"We are pledging to raise at least £40,000 for Age Concern Luton and our golf day and sports themed dinner will be key to this.
“This will be an evening with a difference – with a sports star on every table, the brilliant ‘3 Minute Rockstar’ band and an auction that will include the chance to sing then and there on stage with Mel C.”
The money raised will go to Age Concern Luton to support them in helping older people improve their quality of life, receive practical help and get out and about.
Greg Whyte said: “Age Concern Luton is an exceptional charity and we are delighted that Ryebridge is so keen to raise funds, which will make a real difference to the lives of older people. Lots of famous sporting faces will be there to join us at every step of the way.”