It’s not just an M&S store – it's the new M&S Luton Bramingham store

Customers queued to get a first glimpse of the new 15,000 sq ft fresh market-style foodhall in Enterprise Way which has created more than 70 new jobs.

The store offers fresh market specials from M&S Select Farm partners, an in-store bakery and coffee counter, serving a range of barista-made takeaway hot drinks and a range of grocery essentials.

It also offers the full range of M&S frozen products, alongside household must-haves, cupboard essentials and its popular Remarksable Value and family-friendly Bigger Pack Better Value ranges.

In addition a hot chicken counter serves up barbecue and butter-basted flavour British rotisserie chicken alongside M&S iconic cheese and deli barges in the middle of the store.

Customers will also find dedicated Made Without gluten-free and organic sections in-store, alongside M&S signature Flower and Wine Shops.

Must-try products include Select Farm White Pearl Strawberries, brand-new Peanut and Honey granola and new Dunked N’ Loaded doughnuts.

Aga Bialka, store manager at M&S Luton Bramingham, said: “It is fantastic to finally open the doors and we are so excited to be here serving customers. Whether customers are doing their weekly shop or grabbing dinner on the go, we have so many products to explore, as well as the latest launches.

"A massive thanks to my team for all their hard work getting the store ready – we’ve had over 70 new colleagues join the team which has been amazing – and to our customers for the warm welcome. Our focus now is delivering that unbeatable M&S quality and trusted value.”

Four of the colleagues recruited to the store team joined via the M&S Marks & Start employability scheme, supporting those at a disadvantage in their job hunt.

Opening hours are between 8am and 9pm Monday to Saturday and between 10am and 4pm Sundays.