Watch Ronan Keating serenade shoppers in a Tesco store - and he could make surprise appearances in Bedfordshire

Ronan Keating is making surprise visits to Tesco stores this week – and he could well be popping up across Bedfordshire to serenade shoppers.

The former Boyzone frontman caused a social media sensation yesterday (Monday) when he was spotted belting out hits with his guitar at a Tesco in Hemel Hempstead.

As part of a marketing launch from the supermarket giants, the 46-year-old is visiting Tesco Mobile outlets across the country to give impromptu performances and give out holiday vouchers.

A spokesman for the supermarket giant said: “He will be surprising customers at other Tesco stores this week, so it would be great to alert customers that Ronan is on the move.”

That means the singer could make an appearance at the Tesco Mobile shops in Dunstable, Bedford, Flitwick or Leighton Buzzard.

Videos of the Irishman singing some of his best-known hits to shoppers went viral on social media, with customers expressing their shock at seeing the presenter and singer whilst they were collecting groceries.

One joked on X: “Not me doing my shopping and stumbling across Ronan Keating in Tesco Mobile Hemel Hempstead?!” One TikTok user said: “I wish this was my Tesco,” another added: “No way! Imagine!”

One of the most shared clips shows Keating singing the choruses of Life is a Rollercoaster and When You Say Nothing At All, among other hits in a 90-second medley.

Recently the singer changed his name on social media to ‘Roaming Keating’. It has now been revealed that this change was a nod to his role as Tesco Mobile's official roaming ambassador.