Christmas arrived in Luton on Thursday as children’s favourite TV characters Peppa Pig and PJ Masks joined The Mall’s Big Christmas Parade and Party.
Families gathered at The Mall to meet the characters from 3pm and they were joined by The Mall Monster and Father Christmas at 5pm.
Children had the chance to be turned into elves and fairies as the Heart Angels were on hand to do face painting and hand out hats for elves and wings for the fairies. There was also a choir to entertain shoppers.
Lavinia Douglass, marketing manager at The Mall Luton, said: “There’s plenty to get the whole family feeling festive with visits from PJ Masks, Peppa Pig and the launch of our Grotto. Plus we’ve got free family activities all the way through December.”