The Mall Luton, working with the Royal British Legion and their volunteers, has raised over £24,000 in this year’s Poppy Appeal.
To help launch 2018’s Poppy Appeal and to coincide with The Mall’s Remembrance event, the shopping centre hosted a full-size replica Spitfire at the end of October.
Both current and former service men and women joined in The Mall’s act of remembrance on Saturday, October 27, seeing shoppers at The Mall unite to pay their respects to the fallen soldiers of the First World War and Second World War, with 2018 commemorating the centenary anniversary of the end of the First World War.
The service started just before 11am with the sounding of the ‘Last Post’ and finished with ‘Revielle’ by bugler.
The exhortation and the recital of the Kohima Epitaph was read by the President of Luton’s Royal British Legion (Leagrave Branch), Don Woodcroft.
The Poppy Appeal stand was placed in the shopping centre on the same weekend and a range of Royal British Legion Poppy Shop merchandise was available to buy including scarves, bags and diamante brooches as well as the traditional paper poppies.
The stand was managed by staff from The Mall alongside volunteers for the Poppy Appeal, raising £19,515.10.
Local community groups including 4th Stopsley Rainbows and Brownies also helped to collect funds for the Royal British Legion by creating a giant poppy out of £1 coins at The Mall.
A further £4,623.75 was raised when four members of staff from The Mall took part in Love Luton’s Remembrance Ride, taking the full total raised to £24,138.85.
Roy Greening, General Manager, David Geary, Deputy Security Manager, Bill Crichton, Health and Safety Co-ordinator and Matt Dorgan, Security Controller, all took part in the 235 mile bike ride from Luton to Flanders, Belgium.
Children also got involved with the centenary celebrations by making their own light-up poppies at The Mall with Luton arts collective, Flamingo Arts, during the October half term. The poppies were then placed on the steps of Luton Town Hall as part of the town’s Remembrance event on Sunday, November 11.
Lavinia Douglass, Marketing Manager at The Mall Luton, says: “We’re delighted to help raise over £24,000 for the Royal British Legion and can’t thank our shoppers enough for their generosity and support.
“The Poppy Appeal is always a special part of our Mall Cares calendar, and this year has been especially poignant with 2018 marking the Centenary anniversary.
“I’d like to thank everyone who has supported the cause at The Mall Luton, including the volunteers and local community groups.”