The Poppy Appeal

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The Mayor of Luton is encouraging people to buy a poppy in support of The Royal British Legion’s annual Poppy Appeal. They are available at the council reception and other outlets in the town. The Poppy Appeal needs to raise £40 million to fund essential welfare work.

The charity helps people of all ages, providing financial, social and emotional help to all those affected by conflict.

They provide support to families, wounded Service men and women, younger veterans seeking employment and housing and older veterans requiring care.

This year marks the centenary anniversary of the outbreak of the First World War, The Royal British Legion is asking everyone to not just commemorate the memory of the fallen, but also to focus on the future of the living.

Councillor Farooq Mohammed, Mayor of Luton, said: “The Royal British Legion created the Poppy Appeal to provide support to those returning from the First World War. A hundred years on and they are continuing to help men and women in our Armed Forces and their families.

“By buying a poppy you are helping to raise much needed funds to support those who are affected by conflicts. You are also demonstrating to the men and woman who have risked their lives to protect this country and those who are continuing today to help liberate people whose countries are currently at war, that their efforts have not gone unnoticed. Please give generously and wear your poppy with pride.”

For more information about the Poppy Appeal or the work of The Royal British Legion visit