Opinion is split over a new sign which will welcome drivers into Luton from the motorway.
As part of extensive works to the Junction 10a airport exit a new ‘Welcome to Luton’ sign has been created out of 20mm stone chippings.
The multi-million pound project has been in the pipeline for years and is now nearing completion, though it was never previously expected the scheme would feature a ‘welcome’ sign.
A council spokesperson told the Luton News trees would be planted around the sign to improve the aesthetics of the junction.
He added there were currently no plans to place advertising on the blank space to the right of the sign, akin to the sponsoring on the 12 smaller wooden welcome signs dotted around the town.
Reaction to the new addition to Junction 10a was mixed on the Luton News’ social media pages.
On Twitter Richard Armstrong branded the sign “horrific”, adding “why isn’t it straight?” James McGrath disagreed, telling us: “It’s good, needs the town coat of arms next to it.”
On Facebook Sarah Lawlor commented: “Very nice, it certainly is an improvement.”
Another follower added that the new sign “looks fantastic”.
Othere criticised the design of the sign, branding it “dull” and “plain and boring”.
One of the more inventive reactions came from Luton graphic design studio Flipped Out Creative, which photoshopped our picture to read ‘Welcome to the Jungle’.
> What do you make of the new sign? Email firstname.lastname@example.org or drop us a tweet @LutonNews