Hatters CEO ‘in love’ with Town’s loyal fans as almost 2,000 snap up season tickets

Sweet hopes more follow suit as renewals are vital to club surviving coronavirus pandemic
Luton's players applaud their supporters at Kenilworth RoadLuton's players applaud their supporters at Kenilworth Road
Luton's players applaud their supporters at Kenilworth Road

Town chief executive Gary Sweet declared he was ‘in love’ with Hatters fans following the news that almost 2,000 season tickets have already been sold for the 2020-21 campaign.

The amount snapped up is even more impressive considering the current season was suspended indefinitely earlier this month by the EFL due to the coronavirus pandemic, meaning supporters won’t know whether they will be watching Championship or League One football at Kenilworth Road for a good few months.

Sweet said: “We priced it in such a way that it was the same price for both leagues, so there wasn’t really a decision on that side, but I’m in love with these guys.

“I think they get it, they get that they’re going to need football, they’re going to need Luton Town when we get a little bit of normality back.

“And actually unless they do put their hand in their pocket at the moment, that is a vitally important component to keeping this thing alive, absolutely vitally important.

“That cashflow now to us is our only lifeline.

“We’ve got a little bit of retail happening, we’ve got a couple of other projects happening, but season ticket income is it, that’s all we have.

“So I’m sure people will forgive me if I put out another plea to please renew as soon as possible.

“I’ve been so impressed and was so grateful to those people who have added donations to those season ticket purchases and those who have bought virtual season tickets.

People have been asking if there’s something else they can do,

"There will be other opportunities for people to give small amounts of money to the club to keep it going, in the way they get something for it, I think that’s really important.

“With regards to next season, next season will be a season, it will happen.

“I don’t think we could sell next season’s season tickets unless we were fully confident it would happen.

“I can’t tell you when it will happen, it certainly won’t kick off on the first of August when we intended it to be, but it certainly will happen.”

Related topics: