Jewson Flagship branch in Luton announces two-season partnership with Luton Town FC
Jewson branding will now adorn Kenilworth Road as the builder’s merchant partners with Luton Town FC.
Jewson’s flagship Luton branch has announced a two-season partnership agreement with Luton Town Football Club, reflecting the brand’s commitment to supporting its local team and the wider community.
The partnership brings together two organisations with strong local connections and a shared ambition to make a positive difference in the community. As part of the sponsorship, Jewson branding will feature prominently at Luton Town FC through a branded stand wrap, pitch-surround advertising and the players’ walk out jackets, which draw inspiration from the iconic trainers’ tracksuit tops of the 1970s, 80s and 90s.
The sponsorship deal also includes the Jewson Luton branch selling official Luton Town kits and selected merchandise, including home kits, away kits and walk out jackets.
Sam Johnson, Marketing Operations Director at Jewson said: “We’re extremely proud to partner with Luton Town FC over the next two seasons. With our flagship Luton branch only a short distance from Kenilworth Road, the partnership gives us a brilliant opportunity to back our local club and create a relationship of lasting value for supporters, customers and the wider community.”
Ben Tunnell, Head of Commercial at Luton Town Football Club, said: “We are incredibly pleased to welcome Jewson to Luton Town through this major new two-year partnership.
“Jewson is a well-known name across the construction industry, with a wide-reaching national network and a strong presence in Luton and the surrounding area.
“This is a significant step for us, and we are delighted to be launching into a highly successful partnership.”
Jewson’s flagship Luton branch underwent a multimillion-pound transformation in 2025, expanding its range to 11,000 products, the most of any UK branch. The 6.5-acre site features Jewson’s first Sustainability House, drive-in loading, covered timber, tool hire and specialist services. Having such a presence in the town, it’s proud to be supporting a club that means so much to so many of its customers, colleagues and the wider community.