Celebrations, community and Easter Fun in Luton Town Centre

Fae and Flurry in the Luton BID Parkletplaceholder image
Fae and Flurry in the Luton BID Parklet

By Fergus McLardy, Manager for Luton BID

It has been a fantastic couple of weeks in Luton Town Centre, with plenty of reasons for people to come together and celebrate what makes our town so special.

On 11 March, we had a real treat when Luton-born singer Myles Smith returned home to give an impromptu performance in the town centre to help launch Luton’s 150-year celebrations. Myles, best known for his hit song Stargazing and fresh from winning the 2025 BRITs Rising Star Award, drew a huge crowd and created an electric atmosphere. It was a proud moment for the town and a wonderful way to kick off such an important milestone year.

The celebrations didn’t stop there. The town centre was full of colour and energy for the annual St Patrick’s Day festivities organised by the Luton Irish Forum. Thousands of visitors lined the streets to enjoy the parade and a packed programme of free entertainment in St George’s Square. Inside Luton Point there were also plenty of family-friendly activities taking place, meaning there was something for everyone to enjoy throughout the day.

St Patricks Day Paradeplaceholder image
St Patricks Day Parade

The celebrations also continued into the evening across the town centre at venues including the Hat Factory Arts Centre, The Castle and Masons. It was also an important night for us at Luton BID, as it marked the first outing of the SOS Nightbus service. Funded by the BID has enabled the return of the Nightbus, which provides a mobile first aid and welfare service offering quick support and reassurance for anyone who might need assistance during a night out. It is part of our ongoing work to help ensure the town centre remains a safe and welcoming place for everyone.

Looking ahead to next week, we will be supporting the Great British Spring Clean, a national initiative led by Keep Britain Tidy, with a town tidy session on Tuesday 24th March. If you have an hour to spare, we’d love you to join us. We will be meeting at St George’s Square at 12pm and all equipment will be provided. It is a great opportunity to meet others and do something positive for the town centre.

With Easter just around the corner, we are also getting ready to bring back the Luton BID parklet to Market Hill for the school holidays – a welcoming space where people can sit, relax and spend time in the town centre. We have partnered with Luton Council and Step Forward Luton to provide some fun activities for families while it’s there.

On Thursday 9th April, families can take part in our Dragon Egg Hunt, running from 11am to 2pm. Children can collect a clue map from the Luton BID gazebo in the parklet and follow the trail around the town centre, gathering answers along the way before returning to claim a chocolate egg. Mythical themed characters Fae and Flurry, who were a hit in the summer, also return to meet children and pose for photos.

There will also be storytelling sessions with Easter-themed tales, adding even more fun for younger visitors.

It has been brilliant to see the town centre so busy and full of life recently, and there is plenty more to look forward to as we head into spring. We hope to see you there.

For more information about Luton BID, visit www.LutonBID.org

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