Sam was an SEO and trends writer for National World until Summer 2023, He created content for a number of sites across the UK including the Sunderland Echo, Newcastle World and Yorkshire Evening Post. He got his first job in journalism as a community news reporter covering two local communities for the Sunderland Echo and Shields Gazette. Two years later he took on a role as a Senior Digital Journalist for National World titles across the North East, including Sunderland Echo, Shields Gazette, Hartlepool Mail and Northumberland Gazette.