Around The Town: Swish Locks Hair and Beauty
By Cllr Peter Hollick, Past Dunstable Town Mayor
It was a pleasure to meet Lecia and Giorgina at Swish Locks Hair and Beauty, Mayfield Road, Dunstable.
This is a one-stop, everything hair and beauty salon; lashes, brows, nails, massages, facials etc. The salon is spacious, has a modern nail bar and treatment rooms. With four hair stylists and two beauticians, clients are their priority.
Owner Lecia delves into the history of 47 years in the hair and beauty business... “I started at Robert Fielding of Regent Street, London, then trained at Vidal Sasson, and Tony and Guy. I am a Wella and L’Oreal trained colour artist.
”I owned a salon at 26 High Street South 35 years ago, a Blow Your Top Bedfordshire Franchise; then owned Blow Your Top, Chapel Street, Luton. I returned to Dunstable in 2025 taking over the former Post Office which then became a general store. Hair Secrets and Beauty has built a strong relationship with its clients.”
On Friday 3rd October 2025, celebrating 20 years of Hair Secrets and Beauty, the salon was rebranded and launched as Swish Locks Hair and Beauty. Curly cuts, hair extensions and much more is now offered.
Manageress Giorgina, adds: “Both coming from town centre salons, this new venture together is exciting. The Mayfield community has been very supportive; clients come from Dunstable and the surrounding villages. We have parking here!
Lecia has worked with and trained many young ladies from the area who have themselves become professionals.
While there is challenging competition, they have confidence in the future.