Luton History: 1936 - The year J. Sainsbury's rang the bell, the royal King came and went, and a record breaker for Luton Town F.C.

1936 was a busy year for Luton. In October there was the official opening of the New Town Hall and Municipal Offices by H.R.H. Duke of Kent. The Carnegie Library in Williamson Street launched the "Red Torch Van Service", a mobile unit transporting a selection of over 2000 library books to borrowers. Readers could choose their collection without travelling to town, and just a little mention posted in the Luton News, Mrs Rachel Swain celebrated her 104th Birthday, said to be the eldest lady in Bedfordshire.

The Diamond Jubilee events celebrating the incorporation of the Borough of Luton were well under way.

Shirley Temple starred in Curly Top at the Plaza, and Sandy Powell, described as one of England's great comedians, appeared at the Wellington Cinema, Luton.

Unfortunately, the hat trade was struggling but a variety of new industries and high street stores were drawn to the town. The aftermath of the First War saw Vauxhall car production increase, companies such as George Kents, Skefco, the Cocoa Works plus the Diamond Foundry, naming just a few, were all gainfully employed, and, of course, the added excitement of Luton Airport planning to open in the near future.

Now, in George Street, the fashionable "Weston Paris House Gown Shop" had moved across the road from the neighbouring site next door to Mr J. Sainsbury's food store, the now vacant premises presented an opportunity to enlarge Sainsbury's store by adding a selection of new produce and tempting ideas for customers.

In September of 1936, J. Sainsbury's announced the "Grand Opening" of their enlarged premises. The manager states: "Sainsburys' are intensely proud of their progress in Luton during the last ten years they have been established, and wish to thank the numerous customers for their valued support."

In addition to this, it was announced that on the 15th, 16th and 17th September, to celebrate their 10th Anniversary trading in George Street, Luton, goods to the value of at least £100 will be given away. "If the bell rings as you buy, your goods are free. Do come and try".

My calculations suggest £100 in 1936 is equivalent to near £8000 in today's money, a novel attraction from Mr Sainsbury, the "Grocer King", but I wonder if the ding-a-ling did ever ring?

Another King in the headlines in 1936 was King George V1 who announced his abdication. Many loyal subjects went into mourning. However, his brother "Bertie" stepped up and was crowned George V11. Reigning through World War 11, he successfully restored public trust in the Monarchy, but an extraordinary twist arose after the abdication, in later years should the public find any spare coinage rattling deep in their pockets with George V1 head visible, it became a collectors item. So rare were the coins, they reaped a hefty reward.

Finally, my last King has to be footballer "Joe Payne," who whacked in 10 goals for Luton Town F.C. against Bristol Rovers on the "13th April 1936". This still remains a record in the English Football League. Who says 13 is unlucky!

I also want to wish anyone born in 1936 a very happy 90th birthday.