Luton freeze season ticket prices as Hatters CEO gives Power Court update

Luton Town have announced that season ticket prices will be frozen for what will be their penultimate campaign at Kenilworth Road.

With the Hatters finishing the League One season in seventh place, a final day victory at Bolton Wanderers not enough to secure their place in the play-offs, it means Jack Wilshere and his coaching staff will now prepare for a second term in the third tier of English football. Supporters won’t be asked to spend any extra money in following their side on home soil though, as a club statement said: “Following the conclusion of the 2025/26 campaign, attention now turns to the next chapter.

"Preparations for 2026/27 are already underway and we can now announce that season card renewals for our penultimate season at Kenilworth Road will be available from Wednesday 6th May until close of business on Friday 5th June. In recognition of the continued support, and the role that backing will play again moving forward, all season card prices have been frozen at last season’s rates. With momentum on the pitch, plans in place off it and another important summer ahead, the focus is now on continuing that upward trajectory together.”

Meanwhile, with Luton expecting to move into their new stadium at Power Court for the beginning of the 2028-29 campaign, then giving an update on the development recently, chief executive Gary Sweet said: “Tower cranes are up, the project is on programme and on budget, and the design is continuing to move forward as work progresses on design evolution and interiors. Many more colleagues across the organisation are now closely involved as the project moves deeper into operational delivery.

"It is no longer just a vision to talk about; it is a live development that is steadily taking shape. Supporters can expect further updates during the summer as we begin to share more content about how the project is evolving. Shortly after the season begins, the whole town will witness daily progress as the structure rises. Such planning on and off the pitch also explains why there will be some carefully considered changes within the organisation over the coming weeks.

"With two years left at Kenilworth Road and the move to Power Court on the horizon, the club is preparing for a different scale of operation whereby the future will demand new levels of diversified income, new levels of professionalism and new levels of operational excellence across all departments. The foundations of the club remain as strong as ever. Internal stability has never been a major concern despite some inconsistency on the pitch.

"The structure, the processes and the people are all united – and that’s allowed us to work through a difficult period without losing sight of where we’re heading. That alignment will become even more important as the game of football in this country continues to evolve. The structures being put in place are designed to make sure that transition is handled properly, professionally and in a timely manner. More on those developments will be shared during the summer, but the objective is simple: to ensure the club is ready for the next chapter in every sense.”